Who Will Secure Caitlyn’s Campaign Debut?

WITH a ubiquitous Vanity Fair cover and record-breaking Twitter debut under her belt (breaking Barack Obama's record to reach 1 million followers in the shortest time ever), Caitlyn Jenner has had an eventful week - but the really lucrative conversations start now. Social media sway and cover girl looks make for a desirable campaign star indeed - but which brand will be the first to win her heart (and face)?

MAC - owned by Estée Lauder, which already boasts Jenner's daughter Kendall as a campaign star - is the frontrunner, with Page Six reporting that the company has already had "several high-level meetings over the past few months" with the reality television star and former Olympian. The company has previously enlisted drag queen  RuPaul, as well as other stars - including  Ricky Martin, Beth Ditto,  Elton John, Miss Piggy,  KD Lang, Rihanna,  Lady Gaga and  Nicki Minaj - who epitomise its inclusive ethos: "All ages, all races, all sexes."

Although MAC has not commented on the rumours, Page Six asked Estée Lauder group president John Demsey about Caitlyn's cover at the CFDA Awards, and he could scarcely have been more glowing, calling it: "Simply amazing, iconic, epic, disruptive, bold and glamorous," adding, "There's never been someone with that level of celebrity who's ever done something so bold and so visible in public, and it's done very elegantly and glamorously."